For many years consumer’s media consumption was dominated by offline media. But today more than half of all the media we consume comes through digital channels. Digital channels have become a very influential place to build your career and there are many opportunities in these channels. So media planning and buying have become an intricate part of digital marketing all over the globe. It has become so essential that its utmost knowledge is required for the utter success of your brand online.
What is Media Planning?
Media Planning is actually an outsourced platform to media agencies and enables sourcing and choosing media platform that is optimal for a client’s brand or a product that is used. Media planning helps in achieving certain marketing campaigns and its particular objectives.
What is Media Buying?
Media Buying is the process of buying certain plans that involve media and it’s certain placements that have influential advertisements. Media Buying rejuvenates the concept of media planning. However, some buyers can be related and treated as a planner. It means keeping a track of daily performances and optimizing of the marketing campaign.
The Media Planning and Process:
Media Planning involves:
- Design a strategy that quantifies how investments in advertising dollars and time will contribute to the achievement of marketing objectives.
- Choosing media and vehicles that will best reach the target audience.
- The challenge of allocating budget over time.
- Selecting the target audience (Buyer behavior, Demographics, Geographic, Values, and ethics).
- Specifying media objectives.
- Selecting media categories and vehicles.
- Cost considerations.
Media Buying involves:
- Generate proper traffic involvement with proper analysis of customer and their preferences.
- A better understanding of the concept of media buying.
- Look for the best ad placements and aim to monetize the traffic with the highest paid ad programs.
- Remember high traffic websites are like prime pieces of real estates.
Overall Benefits that follow:
- Provides availability and visibility: It is one of the important parts of marketing. They build trust and interest in a particular company.
- Strong Digital presence: If you have a strong digital presence, there are far more communication points with your audience, and that creates space for more dialogue and interest to be generated.
- Creativity and close listening: With it, you can open up many new opportunities for garnering interest and encouraging action.
- Knowing your way around digital media: It is a powerful and necessary part of participating in today’s market.
- Potential Advertising: Each type of advertising has its own strengths that enhance other parts of the process.
- Proper pixel tracking: It is another way to get a good look at the amount of interest and action that your website experiences. Though they are invisible to the naked eye, they are the powerhouse of information.
Why this course?
In today’s era, media planning and buying have become a necessary blessing for any kind of business extends. This particular course brings you with whole new opportunities and full-fledged knowledge on media planning and buying which will help you to enhance your career in digital marketing.
The goals and objectives of the course are focused and also it is a dynamic career to choose. Go ahead with this course if you want to build your career in digital marketing.
