Category: Digital Marketing Certification

Unveiling the New Face of Marketing in 2022 – Digital Marketing

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With rapid growth in digital marketing, advertisers have to face the new challenges and opportunities in this digital era. The term digital marketing is quite popular and used for the promotion of products or the brands. It is the form of electronic media and applies various forms of advertising platforms. It varies from traditional marketing and involves many innovative ideas to advertise the products and services. Why digital marketing is essential? Digital media became acutting edge source of entertainment. People are eager to find the things through digital media about the product and services. It Read More …

How Internet Marketing Has Changed Day To Day Activity?

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Why Digital Marketing is a Sensational Topic over Internet Tech Library

The way of marketing has been transformed into internet marketing where people are browsing right at the comfort zone. It has turned into the new showcasing center where online media world is rising at an incredible speed. As technology is evolving marketers have to make use of different tactics to sustain in the competitive industry. Brands have to follow new trends and experiment different strategies to get quality leads for their businesses. It is bit challenging to be on the top. When we talk about social media platform Facebook and instagram plays a crucial role Read More …

Digital Marketing Trends to Follow In 2022

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The digital marketing process is the marketing of your product on a digital platform. Digital marketing help to promote your product or services online. It has changed in the last few years especially because of social media channels. As it is growing in popularity among the user’s companies who want to reach their target audience with new trends popping up every day. Keeping up with what works for business cannot be easy. In today’s world where almost everything is online it is as necessity to have an online presence and for that we need an Read More …

Best Digital Marketing Strategy in 2021

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Marketing has consistently been acknowledged as associating with your crowd in the perfect spot and at the perfect time. So, in today’s world also, the core of marketing implies that you need to meet your audience where they are, as of now they are on the web and the apt way of connecting with them is none other than digital marketing. Digital marketing includes all the marketing endeavors that utilize an electronic device and an internet connection. Organizations have now realized the potential of digital marketing and hence they are making use of advanced channels, Read More …

How to keep your Digital Marketing Teams Productive during Pandemic Crises?

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How to keep your Digital Marketing Teams Productive during Pandemic Crises

During the global crises, more and more advertising teams are working from their comfort zone, away from the well-organized office work environment.  Digital marketing can be operated in any of the work environment but there are certain small tasks which are difficult to perform and manage from home. It is extremely difficult to manage all work from home, where there are number of distractions to deal with. But when the world is facing such crises people have to work from home with more productive manner. Let’s understand how you can keep your team productive during Read More …

How To Avoid Spam Filters While Shooting New Email Campaign?

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How To Avoid Spam Filters While Shooting New Email Campaign

Everyone receives and sends email on a daily basis and some mail comes in spam filters. There are number of reasons why email move to spam filters.   Let’s get into detail of how to avoid spam filters while sending new email campaign. There are number of factors that are responsible in email marketing that turn our email to go in spam filter such as: Technical Issues: There are certain technicalities that works behind the email campaign and work as per the algorithms. This software is the one that verify your email and if everything goes Read More …

Top 5 Tips To Improve Email Marketing Strategies In 2020

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Top 5 Tips To Improve Email Marketing Strategies In 2020 TechLibrary

Email marketing is mainly known for its best return on investment among all small and medium business in the industry. But there so many brands sending out email on a regular basis which becomes challenging to determine how to create a diverse tactics that enhance the consistent results. So we have come up with the top 5 tips to improvise the email marketing strategies in 2020: Target Your Potential Audience:  In this case you need to understand your prospective audience as per the consumer’s age, gender, location, taste and preferences. These days you have to Read More …

Top 10 Ideas for Relieving Stress During Coronavirus Quarantine

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We are undoubtedly living in strange times. While the global pandemic swings through the globe there is obvious to feel stress about it. If we talk about the current situation than people are losing their jobs, elderly people are losing their lives and rest of the people are requested to stay at home till the time everything get well. Our close friends, family members, neighbors and close buddies all are at the risk of coronavirus. In these situations people are asked to stay at home and be safe. That’s the only formula is been implemented Read More …

The important role of Digital Marketing in Today’s Era !

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In Today’s era everyone is using smartphone on daily basis to communicate, sending mails, messages, browsing things on a Google and so on. Digital Marketing is a very good platform where you can showcase your business, products, services through online medium such as social media, email, displaying ads on website, Blogs. You can also do SMS marketing and whatsapp marketing. By enhancing the skillset one can perform the marketing digitally and they generates leads, conversion and reach their prospective audience for their business. Digital Marketing allows you to target the specific audience rather than the Read More …

A – Z Guide on becoming a Successful Big Data Engineer

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What is big data? Big Data is a domain that treats way to monitor, thoroughly extract information from the large or complex application software. This method is used to access data which cannot be managed by traditional style of data-processing.  It is normally used by large organization to extract big data via diverse sources. The organization collects data through transactions, applications, leads, videos, content etc. It is very important to understand how a company utilize the data for their development. They have to analyse entire process and extract the useful stuff from the entire process. Read More …

Ultimate Start-up Business Plan for Solopreneurs

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Today we all want to live life like a boss not only at home but also in Office. Well this can be only possible when a person has its own set-up and great Plan to start his business. Sound Great! But is it is so easy to start and be an entrepreneur over night. Well we all the answer. Being an entrepreneur is not the easiest job but utilizing the time and efforts in the precise manner can definitely help you to find the way towards the entrepreneurship. Why business plan is necessary for solopreneur? Read More …

Effective Guide to Efficient Brand Marketing for Businesses

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Branding is one step ahead of Marketing, basically it all depends on the product quality and services that is been preferred by the audiences. In short it’s brand credibility, customer’s positive feedback’s and loyalty after conversion. Branding is the level when customers purchase the product without any second among the other choices displayed on a table. In this competitive market when every now and then new products are launched in the industry, you need to build a name & fame to sustain in the market for a long. Products and services are recognised by their Read More …

Why Content Plays a Crucial Role in Digital Marketing?

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Content is one of the important factors that helps Traditional & digital style of marketing to promote their respective product and services in different manner. In short it’s a brand story that narrates through different digital channels and other offline medium. And one thing is sure without Content nothing can work more efficiently and dynamically to present your work in front of respective audience. It is the process of creating, publishing and optimizing the relevant content, which can attract more readers and retain them by giving best information they seek and helps the most in Read More …

What are the Dos and Don’ts of Digital Marketing for SMEs?

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The very reason behind the downfall of a company is not because they sold a faulty product, instead of which they could not get attention to the market and sell it. Not just for all the enterprises, but this is also applicable for SMEs where people start with very small capital. With the digitalization of India in the recent few years, the market is currently booming. It has also been estimated that by the end of 2020, almost 700 million people will come into the mobile platform. Such a plethora of opportunities can’t be overlooked Read More …

Future of Marketing: Chatbots

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What Exactly is a Chatbot? Whenever we hear the word ‘bot’ or any other sophisticated technology, we tend to overcomplicate thing. So, in simpler words, bots are nothing more than mere computer programs that are bound to automate certain tasks making our life much easier. When these bots are powered by artificial intelligence, it helps them to understand complicated requests, make personalized responses and above all, improved interaction every single time. Such bots are commonly termed as chatbots. For simpler understanding, chatbots are designed to work on simpler if-else statements, and they respond to every Read More …

How hashtags have taken a major place in marketing strategies

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We all know by now that Hashtags plays a very significant role in marketing strategies. It is one of the best ways to pull out customers from general audiences. But for those who don’t know about the true applications of hashtags, there is a brief introduction on what exactly they are. What are Hashtags? First introduced on the Internet Relay Chats (the ancestors of today’s social media), hashtags gained a lot of popularity since then. The first implementation of hashtags was done on Twitter for the ‘tweet chats.’ Basically, hashtags are words or group of Read More …

Interview process made easy with the use of Chatbot

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Chatbots are already being used in the industry for various purposes, such as getting feedbacks for the customers, answering FAQs. Still, the bigger question arises is that, can it really replace the conventional way of taking interviews? While artificial intelligence is changing the ways in which we perceive our world, the same can be applied for the hiring processes. Such a process can easily be used to save both time and effort, and with the help of automation, the candidates can feel the same realistic communication as that of between two persons. Programs that are Read More …

Why Digital Marketing is a Sensational Topic over Internet?

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Why Digital Marketing is a Sensational Topic over Internet Tech Library

Digital Marketing industry is a fast paced industry and is evolving every day. To keep up with the pace and adapt to all these frequent changes businesses have to change their functioning according to the latest developments. Business owners who want to expand their business, take the help of Digital Marketing since it is a relatively budget friendly technique and it has a better reach than the conventional techniques of marketing. With digital marketing you can target your audience well with some amazing tools which are extremely easy to use. This is the era of Read More …

What Does Content Marketing Look Like in 2019?

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What Does Content Marketing Look Like in 2019 TechLibrary

Marketing as a concept educed during the Industrial Revolution.  It has set different phases which have impacted the businesses and human life to a great extent. The very early understanding of “Marketing” is of showcasing your goods in a certain manner to attract the consumers, gradually it moved on to verbally influencing people to buy the goods. Over the years, with the advancement in technology and the ability for innovation and scientific understanding, the term marketing has become a much wider subject. A key aspect of marketing is to create brand awareness and grabs millions Read More …

Online Reputation Management Course

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Online Reputation Management Course ORM Training Institute TechLibrary

Online reputation management courses nothing but an example of controlling the reputation of an individual or a group. This was mainly introduced for public relations. It is the bridge between the product and the public. It’s nothing but to narrow down the search engine of a particular product according to its website. Online reputation management course is to develop the strategy to outlook and influence the public perception about a person, company or a business on the internet. It is a simple way to monitor the reviews of public on the internet about a product, Read More …

Content marketing course – Hubspot Certification

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Content marketing course Hubspot Certification

Any advertisement is always unfulfilled without content written to deliver the right message to the audience. Content marketing course is one of the evergreen marketing tactics that can never fall out of the league. Every webpage, blog posts, social media advertisements or posts and other such marketing collateral used by business requires lucrative and captivating story or content to attract their customers. The game is to play with words making the story deliver the most valuable insight about the value proposition offered. Techlibrary is a leading digital marketing training institute that turns your capabilities with Read More …

Learn Email Marketing Training Course

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Learn Email marketing Training Course Institute Tech Library

Being one of the traditional yet an effective way of marketing or sending away business messages to their target audience is through emails. Existing customer or visitors of the online business portal who have subscribed to get the newsletters and updates directly to their email ID, it is easier for the business to communicate and deliver offers and discounts over emails. Running an email marketing campaign might seem easier but actually requires high-end marketing skills for targeting the relevant audience with the most relevant advertisements. The trend of email marketing is never out of date Read More …

Google Ads Certification Course – Adwords Training

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Bringing up a digital medium for your business and having profiles in social media platforms is not just enough to build an SEO friendly strategy and drive a huge amount of traffic. Or what do you think a business can do when a sale offer needs to show to its target audience during winters? Google Adwords is one such online advertising platform presented by Google that actually boosts up a company advertisements effort by paying simple term investments to Google. Techlibrary is one of the leading digital marketing institutes who has put its steps to Read More …

Social Media Marketing Course – Learn Advance Technique

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Social Media Marketing Course Institute - Learn Advance Technique TechLibrary

While the world seems to connect more, open more and share knowledge. This was the very idea of the inception of social media but very did we know who this could impact businesses. In the modern world, it is regardless to justify that consumers are more like to judge a brand by its social presence. This needs to be taken care of by social media marketers, an employee that every business and industry needs the most. TechLibrary brings the ace social media marketing course from the ground basis making you learn how to use social Read More …