Digital Marketing Trends to Follow In 2022

The digital marketing process is the marketing of your product on a digital platform. Digital marketing help to promote your product or services online. It has changed in the last few years especially because of social media channels. As it is growing in popularity among the user’s companies who want to reach their target audience with new trends popping up every day. Keeping up with what works for business cannot be easy. In today’s world where almost everything is online it is as necessity to have an online presence and for that we need an Read More …

Why Storytelling Is A Powerful Marketing Strategy

“They are talking! If you are not out there telling your story, they will make one up for you. And that will inevitably become reality.”  Isn’t this thought moving enough to take control of our stories before someone else does and be the talk of the town in the way we aspire to be? You might be craving to know why stories are gaining a lot of recognition these days notably in marketing. The answer is- Stories make messages pass more naturally and easily. If you are crafting your brand story, explicate what your voice Read More …

Top 10 Ideas for Relieving Stress During Coronavirus Quarantine

We are undoubtedly living in strange times. While the global pandemic swings through the globe there is obvious to feel stress about it. If we talk about the current situation than people are losing their jobs, elderly people are losing their lives and rest of the people are requested to stay at home till the time everything get well. Our close friends, family members, neighbors and close buddies all are at the risk of coronavirus. In these situations people are asked to stay at home and be safe. That’s the only formula is been implemented Read More …

The important role of Digital Marketing in Today’s Era !

In Today’s era everyone is using smartphone on daily basis to communicate, sending mails, messages, browsing things on a Google and so on. Digital Marketing is a very good platform where you can showcase your business, products, services through online medium such as social media, email, displaying ads on website, Blogs. You can also do SMS marketing and whatsapp marketing. By enhancing the skillset one can perform the marketing digitally and they generates leads, conversion and reach their prospective audience for their business. Digital Marketing allows you to target the specific audience rather than the Read More …

What are the Dos and Don’ts of Digital Marketing for SMEs?

The very reason behind the downfall of a company is not because they sold a faulty product, instead of which they could not get attention to the market and sell it. Not just for all the enterprises, but this is also applicable for SMEs where people start with very small capital. With the digitalization of India in the recent few years, the market is currently booming. It has also been estimated that by the end of 2020, almost 700 million people will come into the mobile platform. Such a plethora of opportunities can’t be overlooked Read More …

How hashtags have taken a major place in marketing strategies

We all know by now that Hashtags plays a very significant role in marketing strategies. It is one of the best ways to pull out customers from general audiences. But for those who don’t know about the true applications of hashtags, there is a brief introduction on what exactly they are. What are Hashtags? First introduced on the Internet Relay Chats (the ancestors of today’s social media), hashtags gained a lot of popularity since then. The first implementation of hashtags was done on Twitter for the ‘tweet chats.’ Basically, hashtags are words or group of Read More …

Know the True Benefits of Online Reputation Management for Business Growth

Just ask yourself this question, haven’t there been any instances where you searched on Google for a certain company, and the next thing you know is that you come up with some articles and posts that create a negative impact on your mind for the company? In the world of digitalization, there are certain aspects that add up to create a brand value. Having great online reputation management can help you create a better corporate relation while getting a second chance in the digital domain. Below are the lists of some of the true benefits Read More …

Is it really necessary to use Influencer Marketing for your business

Is it really necessary to use Influencer Marketing for your business

Looking back into the current social media situation, one can really figure out there is a huge influence on people due to influencer marketing. With people always looking up to their role models for opinions, there is a huge potential to expand your business with the same marketing techniques exponentially. In other words, one can even say that these influencers are the new ad campaigns for social media. What is Influencer Marketing? When you look up to the business world, every business giant is talking about influencer marketing and the opportunity they put forward for Read More …

The most important social media marketing tools in 2019

The most important social media marketing tools in 2019

The rise of social media users has turned the tables for marketers. Unless you are generating content regularly, you will not be able to garners the interest of social media users and possible potential customers. To be an expert in social media all it takes is to understand what your audiences need and strategize it accordingly. While not everybody will be able to get that right in the first few attempts, it takes lot of efforts and time which has to be spent on what your audience desires. The overall popularity of social media globally Read More …

Why Digital Marketing is a Sensational Topic over Internet?

Why Digital Marketing is a Sensational Topic over Internet Tech Library

Digital Marketing industry is a fast paced industry and is evolving every day. To keep up with the pace and adapt to all these frequent changes businesses have to change their functioning according to the latest developments. Business owners who want to expand their business, take the help of Digital Marketing since it is a relatively budget friendly technique and it has a better reach than the conventional techniques of marketing. With digital marketing you can target your audience well with some amazing tools which are extremely easy to use. This is the era of Read More …

What Does Content Marketing Look Like in 2019?

What Does Content Marketing Look Like in 2019 TechLibrary

Marketing as a concept educed during the Industrial Revolution.  It has set different phases which have impacted the businesses and human life to a great extent. The very early understanding of “Marketing” is of showcasing your goods in a certain manner to attract the consumers, gradually it moved on to verbally influencing people to buy the goods. Over the years, with the advancement in technology and the ability for innovation and scientific understanding, the term marketing has become a much wider subject. A key aspect of marketing is to create brand awareness and grabs millions Read More …

Content marketing course – Hubspot Certification

Content marketing course Hubspot Certification

Any advertisement is always unfulfilled without content written to deliver the right message to the audience. Content marketing course is one of the evergreen marketing tactics that can never fall out of the league. Every webpage, blog posts, social media advertisements or posts and other such marketing collateral used by business requires lucrative and captivating story or content to attract their customers. The game is to play with words making the story deliver the most valuable insight about the value proposition offered. Techlibrary is a leading digital marketing training institute that turns your capabilities with Read More …

Google Ads Certification Course – Adwords Training

Bringing up a digital medium for your business and having profiles in social media platforms is not just enough to build an SEO friendly strategy and drive a huge amount of traffic. Or what do you think a business can do when a sale offer needs to show to its target audience during winters? Google Adwords is one such online advertising platform presented by Google that actually boosts up a company advertisements effort by paying simple term investments to Google. Techlibrary is one of the leading digital marketing institutes who has put its steps to Read More …

Social Media Marketing Course – Learn Advance Technique

Social Media Marketing Course Institute - Learn Advance Technique TechLibrary

While the world seems to connect more, open more and share knowledge. This was the very idea of the inception of social media but very did we know who this could impact businesses. In the modern world, it is regardless to justify that consumers are more like to judge a brand by its social presence. This needs to be taken care of by social media marketers, an employee that every business and industry needs the most. TechLibrary brings the ace social media marketing course from the ground basis making you learn how to use social Read More …

Learn SEO Course – Search Engine Optimization Training

Learn SEO Course - Search Engine Optimization Training Institute Tech Library

Are you new to the SEO game concept? Do you wish to upgrade your skills to become the SEO freak? Well, TechLibrary can help you in being what you wish to be. TechLibrary’s SEO Certification will not only give you a comprehensive idea about the concept but also provide in-depth ideas about SEO practices. But before going ahead, let’s understand what SEO is? In layman’s term, SEO (Search Engine Optimization) is a modernized digital marketing technique that solely focuses on enhancing brand visibility organically on different search engine platforms. SEO technique uses creative and technical Read More …

A time worthy Advanced Digital Marketing Course by TechLibrary

A time worthy Advanced Digital Marketing Course by TechLibrary

TechLibrary is a proposal by a team of skilled professionals from IIT, IIM and Industry experts. The idea following TechLibrary is to link the gap amid our active education structure and the developing business backdrop. It will be our attempt to recognize such gaps and proffer best probable training modules so as to assist the person and the industry at big. With the enlargement and infiltration of internet and mobile we believe the essential framework for businesses in future would be based on the convergence of the internet and mobile platforms, therefore, we have launched Read More …