Google Analytics Certification

Want to learn how to make the most of Google Analytics? We offer in-depth Analytics training courses that will help you understand the product and how to use it to serve your own business goals.

In GA training @ TechLibrary, you will learn how data from web analytics can be used for marketing campaigns, conversion tools, segmentations, which, in turn can quadruple sales.

Book onto one of our Analytics courses today and let us help you understand what your data is telling you.

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     What is Google Analytics?


    Google Analytics is the process of increasing the visibility of your web-pages on search engines like google for targeted search queries(keywords)


    Google Analytics training process is quite exhaustive, consisting of 9 steps known to very few experts worldwide, meticulously crafted, keeping in mind the extensive hands-on practical exposure of the training program


    Google Analytics increases the visibility of your website on search engines like google. If google has a spot dedicated to your website in it's top tier listing, it would increase potential traffic and can easily be the boost that you need to see your sales go through the roof!

     Google Analytics Course Components

    Google Analytics Overview

    Google Analytics doesn’t just provide you with website insights, it’s incredibly valuable to the commercial success of your business. From marketing campaign optimisation through to budget allocation, let’s take a look at how Google Analytics can benefit your business.

    Business Benefits

    Google Analytics is split into four key reporting areas; Audience (who is visiting your site), Acquisition (how they are getting to your site), Behaviour (what they are doing on your site) and Conversions (have they completed what you wanted them to), each of which is useful for difference purposes.

    Marketing Campaign Optimisation

    The optimisation of marketing campaigns is an ongoing process, but unless you know you are making steps in the right direction, you could actually be making changes which mean your campaigns perform worse than they did beforehand. 

    Website Usability Improvement

    The Behaviour and Conversions reports within Google Analytics are two of the most useful sections for the purpose of understanding how your website’s usability satisfies your customers. 

    Target Audience Identification

    Audience reports within Google Analytics allow you to determine whether or not your perception is correct. These reports offer a whole host of user-specific information, great for understanding your target audience. This information includes elements such as user locations, age, gender and even interests.

    Budget Allocation

    Google Analytics is also great for helping you identify gaps in your budget allocation. For example, you may identify, using the user location report, that 20% of your visitors are coming from Germany – a country you previously did not invest in. This would indicate the requirement for budget to be allocated to targeting this location.

    Advantages Of Google Analytics Course From TechLibrary

    Able to find out how your visitors locate your website. Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website. During the initial optimization campaign, the number of keywords may be little. But as time goes by, you will start getting more keywords being listed on organic listings, due to your overall optimization effort.

    Able to identify which pages and links your visitors click the most. You will be able to know which are the popular pages and links, and measure whether your optimization campaign is directing the traffic to the correct pages.

    Visitor segmentation. With this, you will be able to know how many new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new/returning visitors, geography and referral sources.

    Able to fine tune your website. With this analytic report, you will be able to fine tune your website, and do a new copy writing on any page that is not converting well. In the end, it will bring you more quality prospects, and thus gaining more customers in the near future.

    With Google Analytics, other than collecting data about traffic from Google, you will also be able to collect data traffic from MSN and Yahoo! search results with respect to your site and use it to strengthen your stronghold on the search platform.

    Learn Google Analytics Certification Course with India's Leading Training Institute

    Whether you are beginner to the Google Analytics or have not yet aware of the basic, this course will help each and every aspects of website performance with proper sessions, unique visitors, hits, bounce rates, user behaviors, time on pages, traffic, content, direct traffic or organic traffic, paid search etc. This module is intended for all those learners who want to enhance their skills in analytics programs.

    Google Analytics is a free powerful tool which provides statistics and facts about your website. It exhibits the website performs in search engines and diverse marketing channels. It’s key to examine Analytics on regular basis to form what tactics are converting your viewers and what new concept you should implement to move forward. The things can work more simultaneously only when marketers are aware of nuts & bolts in Google Analytics course.

    What is possible through Analytics?

    Google Analytics training course will help you to understand developed statistical algorithms and multiply computing power to explore, calculate and understand the data to make your own approaches. It supports you to answer the questions that may confirm and describe any unseen forms that will help you to enhance your own online consumer experiences. This is how it helps marketers to take the better decision for the business.

    Why Web Analytics is significant for business?

    Analytics is everywhere: Analytics plays a fundamental role in digital marketing and numerous businesses are utilizing this tool for various purposes. It includes of consumer profiling, demographic segmentation and competitor analysis to make planned decision.

    Analytics is for every person: The best thing about the Google Analytics Course certification is for every person, right from Vegetable vendor to online dealer like Amazon. Analytics can facilitate businesses through several verticals including banks, retailers, e-commerce companies, telecom & healthcare.

    Analytics supports better business decisions: It assists promoters to use efficient statistical information that can be explored, estimate and produce better understanding about the business. It also helps you to fabricate your approaches according to the market trends and execute more professionally to accomplish the company objectives.

    Google Analytics certification course is important to acquire for all those who want to get started with Digital marketing. The prospectus encompasses the six components related to marketing campaign. The program begins with basic and slowly moves towards the innovative methods that can be used by Digital expert who can handle the marketing campaigns. It is a most organized method of analyzing the main rudiments of your website. TechLibrary is one of the honored institutes situated at Thane, Mumbai and Navi Mumbai that deliver broad range of digital marketing course. So what are you wondering for, check out one of our Analytic courses today and we are here to serve the needful!


      Google Analytics Training FAQs.

      Is this course for me?

      This course will help you become a savvier report user by improving your understanding of where your data comes from and why it appears the way it does in your reports.

      Why should I care or use this?

      If you own a business, chances are your website plays a crucial (maybe primary) role when it comes to revenue. Most consumers may never even meet a customer service or sales rep, so your site is the only thing guiding your user to a purchase.

      Is Google Analytics the best tool for me?

      Google Analytics is robust and gets better and better as they continue to develop new tracking functionality. It gives insight that other tools do not share and is a great solution for most

      Does it track automatically?

      No. There’s a lot of metrics available ‘right-out-of-the-box’ once you implement a Google Analytics tracking code.

      I want you to implement Google Analytics, how do I begin?

      No. There’s a lot of metrics available ‘right-out-of-the-box’ once you implement a Google Analytics tracking code.

      How can I find out how people discover my website and keep them coming back?

      Google Analytics' Keywords report shows you which search engine keyword search terms deliver traffic to your site, and just how effective your search engine marketing (SEM) efforts are.

      Top 5 Queries


      Yes, we do provide job assistant. We line-up interviews for our trainees who are looking for job.


      We provide industry recognized certification in digital marketing recognized all over India in any industry.



      Of course, you can pay in two easy instalments



      Missed Class, not a problem at all. Yes, we do provide 12hrs free back-up classes.


      The average package for complete digital marketing profile is 3.20 lpa.

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