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Google tools for marketers you need to know

In recent years, Google has become an extensively used search engine that helps you to search whatever you want. It offers several products and tools which possibly aid in taking advantage.

Google is providing numerous opportunities for every kind of businesses whether fresh hands or experienced ones. They are available to everyone.

Importance of these tools

The tools provided by Google are known to be ideal for you as they particularly help in:

• Increasing your conversion rates
• Upgrading the overall performance of your website
• Studying about the possibility or likelihood of some future event occurring
• Managing your branding
• Exploring your target audience
• Strengthening your user experience

Google has a bucket full of tools and products that can help your business to expand to greater heights. The below section provides you some of the important Google tools for the marketers in the year 2020.

Google Analytics

In this digitally revolutionized age relevance of data should not be stressed enough. Both the monitoring and management of data will play a significant part in optimizing your website. Google Analytics will become an essential tool for your website if you have an e-commerce store or a blog site.

Google Analytics is a dynamically designed web analytics service that can help you in reporting and tracking the traffic of your website. So that you can position your goals effortlessly. With this, you can also create conversion tracking to make most of your analytics information.

You can bring this information into play for enhancing the content of your website. Besides, it can also contribute to improving your user experience. As a result, it helps in improving your sales.

Google Search Console

Google Webmaster tool was renamed as Google Search Console. It has been recognized as an important tool for webmasters because of its huge importance. It checks indexing status and optimizes the visibility of your websites and a lot more.

Google Search Console has been considered essential for Search Engine Optimization. It also provides you regular updates on your website performance. As a result, it helps you in understanding your target audience in a better way. Besides, it will also help you to view the organic search results along with the performance statistics of your website,

Google My Business

Google My Business is found to be a highly valuable tool as it helps your business to make an online presence in search results and also manages it effectively. Not only this, but it also provides support in making your business available on Google Maps, Google search engine, and a lot more.

This also helps to ensure that all the information provided by you is current and true to your knowledge. Hence with the help of this information, you can easily find your ideal customers.

Apart from this, some other tools are also available like Google Trend and Google Alert. They also proved to be very helpful.

Google Alert

Google Alert work is to keep you updated about the latest findings or happenings and it will also help in notifying you about the updates of your keywords and phrases.

Google alert helps you in keeping an eye over simple keywords. It will provide you the mail directly in your inbox for the real-time notification. Besides, you can also set the frequency of receiving the real-time notification.

Google Trend

Google trend help you in getting regular updates on the latest trends around the globe. This tool provides you the current updates as well as the viral trends in your particular locations.

Final Words

So, now you are well aware of various tools provided by Google. These tools help you in making your business appear in the result pages.