Certification Support For :

Google Ads Certification

Marketing Funnel Overview Understanding impressions, CTR, Clicks, Conversion ratio, Leads, Conversions, Optimisation Metrics Understanding payment terms CPC, CPM, CPL, CPA. Coversion from CPC to ecpm, ecpa and vice versa.

Google Adwords certification program is must to do for all those who want to get started with digital advertising. This programs focuses on covering every component related to Google Adwords campaign management.

It's an advanced program that starts with basics and gradually advances to best techniques and tricks used by Adwords professionals to manage the ad campaigns.

Attendees will cover search, display, video, mobile and shopping ads.

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    Google Adwords Course Components

    Adwords Fundamentals

    Know the importance of using Adwords as a paid marketing tool. MCC- My client center creation, Understanding hierarchy, RTB- Real Time Bidding.

    Campaign Setup

    Account creation, Billing methods and understanding the Adwords Hierarchy

    Search Campaign Creation

    Create your first Adwords search campaign step by step through google adwords.  Understanding Landing pages, landing page essentials, A-B testing, Split testing

    Bidding Management

    Know the different bid types and how to use them effectively through bidding managment

    Search Campaign Optimisation

    Understanding key parameters to improve optimisation, understanding impression shares, ad rank calculation. Optimisation for devices, location, time zones etc

    Ad Copy Optimization

     Learn art of creating ads that get people impressed and result in clicks

    Dynamic Ads

    Dynamic url tracking, understanding url structure and parameters.

    Conversion Tracking

    How to set up conversion tracking code, tracking assisted conversions and impressions, first click , last click analysis

    Ad Extension & Match Types

    Create effective ads and improve their quality score by right match types and using extensions

    Remarketing Campaign Setup

    Stay on top of mind of people visiting your business with remarketing

    Mobile Ads

    Learn how to create effective mobile ads and get more app installs

    Shopping Ads

    Create product listing and dynamic remarketing ads for your ecommerce site

    Video Ads

    Understanding Video ad formats, bidding , true view video ads, remarketing etc

    Performance Metrics

    Understanding search impression metrics, display impression metrics, Ad rank calculations, Cost of clicks.

    Ads Testing

    Understanding Landing pages, landing page essentials, A-B testing, Split testing

    Google Analytics

    Get insights on traffic behaviors and acquisition channels of your website

    Advantages Of Google Adwords Course From TechLibrary

    Assistance in Google Adwords certification.

    You think of a domain name and buy the same, we offer you a server space on which you can run your adwords campaign live.

    Every digital marketing batch gets to create a real time live campaign on Google Adwords. This ensures the learning and implementation are perfect.

    Learn it from Google Partners.

    Access to live adwords data so as to understand key metrics like SIS, Segement Data, Automation rules, Conversion data

    Learn Google Ads (Adwords) Certification Course with India's Leading Training Institute

    Google Adwords certification course is nitty-gritty for all those who want to pursue with digital marketing. This program incorporates the whole element related to Google Adwords campaign management. It is an advance course program that initiates with basic and gradually moves towards the front-line techniques that can be used by PPC professional to accomplish the ad campaigns. It is a cost efficient technique of creating highly significant leads for your business.

    The best thing about search engine marketing (SEM) is that it provides precise targeting, which assist you to target prospective audience based on their comforts, place, demographics and time. Google Adwords Certification is a skilled qualification that Google provides to individual who have a profound understanding of master’s components of Adwords. It’s evidence that Google recognizes them as a skilled in online marketing.  This program will facilitate individual in learning the most vital features of setting budget that will augment your skills in writing ad copy and manage prosperous Adword campaign.  The attendees will involves search, display, video, mobile and shopping ads.

    TechLibrary Digital marketing counselors facilitate; suggest and guide you through entire marketing prospects with its benefits and drawbacks. The crew members use its domain expertise to increase your business revenue to the edge. Our experts formulate modified strategize that matched to your business needs and necessities. It permits you to reap comprehensive privileges of digital marketing. We help to enrich business with proper marketing plans, create brand awareness, build trustworthy consumer base, and facilitate you to reduce your input cost, create proper campaign that leaves long-lasting impact, generate sale leads and increase returns on investment. We offer abundant services that help you to accomplish the set goals of your business. Digital marketing consultant keeps an eye like a counselor and determines the steps to chase in digital marketing course which leads to sustained business affluence.

    The facts why people go for paid marketing is quick results, branding and lead generation. We provide Search Engine Marketing training and Google Adwords certification course in in Mumbai, Navi Mumbai and Thane. Our Digital marketing Specialists don’t just speak but deliver! We stand for our words and set the importance for others to follow. For us service is the priority!


      Google Adwords Training FAQs.

      Will I Be Able To Successfully Manage Online Marketing For Any Organisation ?

      The Google adwords training program takes you through simulated tests and conditions so as to equip you with the right approach and practise for running a successful adwords campaign

      What Kind Of Exposure In Strategy Will I Get At TechLibrary Google Adwords Course ?

      The trainers at TechLibrary are Google certified professionals with an avg industry experience of over 8 years. The exposure that you get during this course is not only theoretical but also based on their learning throughout the career

      What Skills Do I Need To Posses To Learn Google Adwords Campaigns Perfectly And Shine As A PPC Expert?

      You should have a passion for marketing wherein words like brand, customer retention and behaviour, analysis, sales cycle, ROI etc should not be alien to you. To get the right essence of Google Adwords course you should have a decent command over language, a vigilant eye to notice what competitors and the industry practices are, a thoughtful mind to be innovative and effective with Ad copies, Landing Pages

      What Are The Chances Of Job Placement Post The Digital Marketing Course At TechLibrary

      One sector which has been recruiting at a decent pace has been the digital media industry and with the riding wave every successful student at TechLibrary will have 100% opprotunity to get into jobs. Mumbai has already seen a growing demand of digital marketers and a host of our clients are from Mumbai. We have had media agencies and organisations from Mumbai and Pune eyeing our students. TechLibrary Placements

      Do We Get To Work On Live Projects?

      While being a part of the program at TechLibrary you would have to create a business website on which you get to spend money ( you pay rs 500 and get rs 2000 additional ) for hands-on learning.Real time access to live data helps you understand optimization metrics.

      Why TechLibrary Digital Marketing Institute?

      We have successfully trained over 1000 students with more than 500 Google Adwords certified students. The quality of our trainers reflect in the quality of our students

      What Kind Of Support Can We Expect Post The Google Adwords Course

      Our trainers are just ca phone call away to help you if you ever get stuck with your Google Adwords campaigns.

      Top 5 Queries


      Yes, we do provide job assistant. We line-up interviews for our trainees who are looking for job.


      We provide industry recognized certification in digital marketing recognized all over India in any industry.



      Of course, you can pay in two easy instalments



      Missed Class, not a problem at all. Yes, we do provide 12hrs free back-up classes.


      The average package for complete digital marketing profile is 3.20 lpa.

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