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Social Media Marketing Made Simple: A Step-by-Step Guide
Today, right from the early morning the only thing we look up to is our phone. We go and check with the latest updates, feeds, stories, messages line-up in our social media account.
Nowadays, everyone has got a fever of posting everything on social media, whether they watch a movie, visits an art gallery or paints, cooks food, visits any friend, and almost everything.
Apart from this Social media is also used for marketing products and services. Businesses can follow all the simple steps listed below to help learn how they can use social media as an important tool to market their product and services.
The first and foremost thing is to know about your channels through which you will apply your marketing strategy.
The Instagram is the current favourite platform for almost everyone. I think only a few people are there who have not yet joined it. It is gaining a huge number of sign-ups every day.
It is a photo-sharing platform. Recently, they’ve added more amazing features such as to ask a question, filters, Stories, live sessions, Boomerang, or polls placing them at the forefront of an interactive content revolution.
It provides a quick sharing updates platform. With its limit of 280 characters (previously 140). Every renowned company, celebs are part of twitter. Like Instagram, it also provides the facility to share photos videos.
Twitter has a trending feature which is calculated based on a number of hash tags of a particular word.
Face book is the first social media application which eventually led people to share photos, videos, with their friends on Face book or to public. It accommodates to every requirements with its diverse elements like groups, chat, ads, sales, and so on!
LinkedIn is like Face book for professionals. But, while the latter gets you, friends, the former can get you valuable B2B leads!
You have to know your audience. You can't sell a manufacturing machine on Instagram of Face book. But you can surely do it through LinkedIn.
You have to make an audience list; you have to identify your audience before selling any product to them.
You have to work on your profile according to the product or services you provide and the audience you want to target.
Specify the messages your profile is delivering. Try to keep reading time of a few seconds. Use attractive words, style, and statement.
When you should post
The right time to post is not certainly defined; it depends upon the type of product you want to sell. If you want to sell health-related products, then for this a better time is weekends, why? Because no one has much time to go and look for products during work hours, the audience probably needs time to go and have a detailed lookout.
But, to be honest, it doesn’t really matter if you post great content on your social media channels if there’s no one to see it! Publishing posts at the right time can make all the difference in the world for your views, likes, and CTR.
One more thing, try to avoid posting in bulk, engage your audience with one type of product numerous options will drive them with confusion or they might get irritated.
But in case you have anything urgent which you want to communicate to your audience then you can make use o Twitter.
Use hash tags the savoir weapon
Hash tag provides an extra way to reach other audiences who are exactly not following you. If you post something and there you have used #healthylife then if any person will search #healthylife then that person will probably see your post and you will get more extra views, likes, comments.
Always try to fill information’s about your business in your social media profile, like your contact, email id, Face book link, website link, etc.
So, you have probably got some rules to follow-up to make your social media presence impactful.