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Effective Method to Setup Facebook Messenger Ads
Today, Facebook is used by multiple active users around the world and, if we talk about the number of active users per month, then there are around two billion people per month who actively use Facebook. So, there are probably millions of advertisers with whom you have to compete. Also with the help of some of the efficient methods, you can set up Facebook messenger ads. So, below are some of the effective ways with which you can do that.
What are Facebook Messenger Ads?
In general, Facebook Messenger Ads is a new ad feature introduced by Facebook that allows users to initiate a conversation with just one click of a button with your business. Facebook Messenger Ads deliver different types of messenger ads that were offered by it currently.
- Destination ads
- Sponsored messages
- Home section ads
This new ad feature was introduced predominantly for the advertisers, who can use it for effectively initiating the conversation with their users. It is also beneficial in driving conversions and interactions.
- Destination ads
The destination Ads are very similar to typical ads, they can be seen in your newsfeed. But, it holds a different objective in this case, instead of "shop now" the user will see "send message" usually. Destination ad work towards developing the connections whereas, a normal ad work will usually direct the user to the specific landing page.
- Sponsored message
These types of ads will allow advertisers to deliver a message straight to the user's inbox. These ads prove to be a powerful aid in maintaining the relevant actions that are necessary for the business, by driving strategic engagement. This automatically works in sustaining the user on the platform which in turn reduces the bouncing rate.
- Home section ads
As the name suggests, these ads are directly available in the home dashboard of your specific messaging app. The initiation of organic conversions with your customers becomes easier with the help of the Home section ads. Once you involve personalization of customer services it will become beneficial in modifying every user experience with whom you have made initial contact.
Some of the essential things which you should know about Messenger Ads:
- Reach abundant audience in a much faster pace on their chosen medium
At present, the customers are shifting from one-way conversation to two-way conversation through messaging. If your business is not moving in this way then you are surely goanna lose your customers. To avoid such risk is better to have some live chat services.
- Specific Ads Like LinkedIn’s Sponsored In Mail Can Be Personalized
With this, you can send personalized messages to the users easily who are not yet connected with you and can also land them into a particular user inbox.
- Better Local Targeting Options Are Mainly Offered By Messenger Ads
Localized brand awareness can be build up mostly with the help of Facebook Messenger Ads.
Final Words - So, now you are aware of the most effective methods that assist in setting up the Facebook messenger ads.