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Reasons to use LinkedIn platform In Digital marketing
Most people see LinkedIn just as a professional website but it is more than that. LinkedIn is a platform where you can develop your network with other companies as well as grow your business to new heights.
There you can generate leads, establish partnerships, and create better brand awareness, LinkedIn is that weapon that can prove to be an asset to your digital marketing strategy.
LinkedIn is not similar to other existing social media sites where you post casual images and videos. LinkedIn is just a different set with professional users; here you can't just blindly promote your brand because the people existing here are different than other platform audience. This platform asks for a different marketing approach.
And when a perfect plan is executed then you can observe surprising results
Also, one thing to note over here is that LinkedIn has perfectly played a part of a bridge in filling up the gaps between known to unknown business personnel. It's a mandatory place for those businesses that operate in B2B markets. According to some reports,
- It has 675 million users monthly.
- There are 30 million companies are on LinkedIn.
- An ad on LinkedIn can reach 12% of the world population.
- Sponsored In-mail has a 52% open rate on average.
These are some of the stats related to LinkedIn which indicates how useful it will be for your business if gets an entry into LinkedIn.
Apart from these stats, there are some other reasons too which you should know why you should use LinkedIn for digital marketing.
Indirectly help with SEO
Besides being a networking site LinkedIn can indirectly help in SEO too.
When your business will be more active on Linkedin then you will get more site visits.
You can also share your work on LinkedIn more often so that people start noticing you and this thing will help you in growing your audience and even sometimes people also open your profile as well as visit your website.
Free advertisement for the business
Great and engaging content can work for you in getting your audience that too without even spending any penny. The only thing that you have to do is to share information about your work and if you excel in the field than it's better to write it down on your own. Because it will develop a feeling of trustworthiness.
Create a different aura of your brand
When you will share your content in this platform make sure it merely doesn't spell wordy things but also showcase images related to that, present your content not as an advertisement but as a demonstration of expert skills.
You can also ask your employees to share their side of the story, so that brand can make its existence as an odd in even.
Supports in growing together
Like other social networking sites, LinkedIn also stands with a board of communities or groups. You can join any of the similar groups and can start sharing your experiences, solutions to people problems, your side of struggle story, and more. One can like or share the users content if it serves more value and information’s to the readers. Therefore hope the above information could help you to be the part of LinkedIn platforms.