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Is digital marketing better than field marketing?
This question must have struck the minds of marketers, businesses, entrepreneurs, and especially the small businesses who struggle while deciding over what kind of marketing they should choose.
The decision to choose between the two digital and field marketing depends upon the after effect of them.
To decide which one is better is difficult until you are familiar with the benefits they hold.
So, firstly I have listed down the benefits field marketing
It can be highly cost-effective
It depends upon you to go for a high scale campaign or a small one.
The things are under control, you can check the results of after-sales, depending on the number of sales done. An accurate record of ever campaign done by you will help in measuring the return on investment.
Even if you approach specialists to execute campaign than you can pay them for the results as there are several agencies which actually charge clients for new joining.
Direct connection with the customers:
Through its term, it is very clear that field marketing includes all those marketing activities which require a face to face communication.
Moreover, at some point, you must have observed the difference in reactions of people you get when you communicate with them in person than via messages from electronic devices. I genuinely feel talk in person can create a different aura of yours as a marketer than through messages(as sometimes people may find it to be irritating or useless).
Provides access to valuable insights
Field marketing in various forms provides you several probabilities to know your customers, with just small talks you can discover their interests and other attributes. This way it will help you in molding the convoy as per their perspective.
Develop your local audience
It becomes most effective when it comes to growing your brand among your local audience. Your local customer's voice becomes the voice of your brand.
It is cost-effective
Paid ads on the digital platform provide the opportunity to the marketers to introduce the campaign as per their budgets with high or low investment.
Interaction with the audience is possible
Like field marketing digital marketing has also built up a feature for the marketers to communicate with their audience online. They can do so through messages, live sessions, personal talk. Apart from all that they can encourage the customers to read their content, visit their sites, or even buy their products (without even coming face-to-face).
Targeting local as well as the global audience is possible.
The digital platform is available to everyone worldwide and the hyperconnectivity of the internet provides access to the marketers to reach a local and global audience with just one click.
Data and results are recorded
The different tools assist in collecting and analyzing the data and even provide access to real-time data.
To say digital marketing is better than field marketing is not justified as in some points field marketing does have its benefits (contribute to the brand building, customer relationship management, lead generation efforts of a client/company). Both of them can be carried together as companions. Because several times there is a need for actually promoting products and services in-person even if you promote them on the digital platform.