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How AI is impacting Digital marketing
AI is playing a prominent role in changing the face of digital marketing. In modern days, the marketing strategy structure has been altered due to advancements in digital marketing. This thing has made the workflow system easier for the marketers and the marketers are thrilled to use this technology for marketing purposes.
“Those who cannot change their minds cannot change anything"-George Bernard Shaw. So, it's great that every individual related to marketing is adapting this change from a positive perspective.
And with this article, I have thrown some light over the areas that are impacted by artificial intelligence.
- Chat bots
This is an AI-based technology that is providing relaxation time to its users. So now there is no need for a person to sit behind and solve their visitor's problem.
The chat bots are capable of solving customer's problems and are active 24/7. One more thing which is important to know about this is that they can boost up the engagement of customers.
Many online businesses are using this technology for better customer support. Also, in some cases, people even don't realize that they are interacting with the machine.
- Semantic search
Semantic search has made the searches easier and faster on the search engine. It is a data searching technique that helps the users in finding an accurate query for them by understanding their intention and contextual meaning of a search query. The search engine uses machine learning to find what information users are looking for by analyzing the record of their history searches.
- Ads targeting
Online display ads use artificial intelligence to deliver ads. Ads are important for brands to promote their products and services and for this; they are making use of the digital platform to deliver the right ad to the right person at the right time.
Discovery of the right audience is done through machine learning, it helps to deliver ads to the audience based on their search history, previous purchase, demographics, interests, etc.
This way it is beneficial in cutting off the cost and time on an uninterested audience.
- Voice search
Today, 50% of the searches are done through the voice search. Search results have gone to the next level and marketers have witnessed a major shift in the digital marketing world also the voice searches have taken marketers by storm.
This feature has gone to the next level in a few years, the error rate in voice recognition has gone down and this has made the voice search easier also the other applications launched by Amazon’s Echo, Google Home, Apple’s Siri, and Microsoft’s Cortona has made people's life easy.
- A/B testing
It is also known as split testing. It is a strategy that is used for comparing two versions of web pages to identify which webpage is liked by the customers.
AI-based tools used for testing hypothesis, it assists in solving the queries and improving the faults, and in this way they help in increasing and improving the conversion rates.
So, these are some sort of areas where artificial intelligence has impacted digital marketing.