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Why Is LinkedIn So Important For Business?
It's now no secret that LinkedIn is a professional social network system and for a very good reason. Still, if you are investing your precious time in Social media networks like Face book, curating content on Twitter, and Instagram for some photo ideas then you are probably wasting your time
Without the most important missing piece of the puzzle that is LinkedIn. Do you know LinkedIn has more than 750 million members?
It has the combination of others signing up points to a strong performance for the social network, with 765 million monthly users.
There are at least 45 percent of monthly active users who use LinkedIn daily.
I shared these stats just to let you know the amount of data you will get if your business is on LinkedIn. Let's get deeper into the importance of LinkedIn.
So here are some reasons to use LinkedIn effectively today, and there are certainly many others.
Build your credibility
If you share a relevant profile of your business with information that you serve your customers, related awards, events etc. then you specify about your business in LinkedIn Platform. You can share the story, industry information, useful articles etc. to keep your consumers updated. You can even share your upcoming projects launch, events, or resource details in the platform.
Grow the reach
Business success is recorded when you have a wider base of customers and LinkedIn provides you that platform where you can share your information from business to business or Business to customers.
This way you can develop your brand awareness take advantage of advanced search to reach out to the target audience.
Display a positive picture of your business
LinkedIn's social platform provides a feature that allows you to push older, inaccurate information down in search results over time. Like if your all pages are related to industry tips then you will certainly build up an image of industry experts. Through which you can form connections.
Educate your clients
You can share information about your products through this platform. Impart knowledge among your clients through articles. Use it as an education platform. This will only develop more belongingness between you and your customer.
Show you are part of the community
LinkedIn was developed with an idea to build a business network. You can use this platform to show related articles to the other businesses following you or customers. This platform also keeps you updated with certain news related to industry sectors. Here you’ll see updates by people you’re connected to and companies you follow. If someone follows your business than it’s a good opportunity for you to chase them back and target in a wiser way.
Makes you easy to find
Since Google (and Bing, and Yahoo) trusts LinkedIn and LinkedIn gets so much traffic, your company page is likely to come up as one of the top results when people search your company name (an SEO benefit).
Knowledge is of no use if not implemented in a practical manner. So, all the benefits which are mentioned above can't do the efforts alone for you until you do them by yourself.