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Things to Know Before Starting an Email Campaign

There may be so many reasons why you want to start an Email campaign. Like to get subscribers, convert trial users into paying customers, re-engagement, or to welcome new users. But there are certain points that you need to keep in mind before starting an email campaign.

So, here are some points that will help you in knowing how to get started with an email campaign.

Define your goal

Like already mentioned some reasons but most likely people ignore them due to rush. And I know you don't want to do that so decide your goal.

First and foremost, outline the primary objective of a campaign with answers to these questions.

• Who is the intended audience?
• What do you want your users to think
• Is the purpose of educational or transactional?
• What is your desired outcome of the campaign?

Well, all of the above given questions is very important to understand and create the objective accordingly.

Know your target audience

If you know your intended audience than its good enough. Because it will only help you in getting an inch closer to run a successful campaign. And to create personalized emails first get the answers to these queries:

• who is in my email list
• What do I know about my recipients?
• What information would be most valuable to this audience?
• How can I break down my list into smaller elements so that our message should be delivered personally to everyone?

Through this you will be able to understand the absorption level of your audience and can develop the content according to that.

Content of your email

First focus on the subject line of your email, as it is the main part because it generally comprised of 41 to 50 characters, and the first thing that users see even less of your subject line shows on mobile screens, so it’s wise to put the most important parts at the start.

You can keep a check over certain points:

• Explain consumers what they will exactly get when they open the email
• You can add the personalized message to each subscriber because it boosts more credentials.
• Make you subject line small and meaningful
• Ignore discounts, offers, sale in subject line and email

Decide the time of sending emails

If you are planning to send email to your subscribers, then you can decide different time slot to shot your emails. Reason behind this is people will read the mail as quick as possible. The chances of email open rate are much higher than the normal email that we send without deciding the time slot.

Measure your success

This is considered one of the important things. A log of metrics and success rates helps gauge overall effectiveness and plan long-term email marketing goals.

Conclusion: However when you plan to shoot your next email marketing campaign, ensure that you keep the record in hand. This will help you to get the clear and measurable objective for your campaigns.