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What is the future of digital marketing?
The creation of the Internet in India has been a huge boost for Digital Marketing. With the increasing number of internet users, the scope of digital marketing is also increasing.
Now, most of the businesses are taking their business online, whether small or big the size doesn't matter, as prices of internet lowered down-thanks to Jio and digital India, it has become easier for the brands to get their customers online.
The change is rapid and holds a lot more opportunities for businesses in the future.
So, here in this list, we will dig into what trends to expect for the upcoming years in digital media and marketing.
- Business services will matter
The only product of the company will no longer matter for the customers but the whole duration from order to delivery and also after-sale services.
To fulfil the requirements of the customers will become necessary for the companies, and this involves the key constituents to achieve the mile like – marketing, support, sales, products, CRM, and in-depth R&D.
- IoT in digital marketing
There is no doubt that the Internet of Things is an exciting technology in which if it works precisely then it will reward us with the perfect platform of convenience. It will also help in better data control by the users.
Well, this would be really difficult to say, how and when advertisers will be able to rescue all the information. This will deliver advertisers and entrepreneurs with helpful information’s in the consumers buying persona.
Information driven from Internet of things makes it simple for promoters to understand consumer’s scenario in the buying process.
- Growth in customization
Personalized social messaging apps, conversational marketing strategies will help to give individualized attention to the customers. The future only holds more customization power where users will not only be able to create their systems but will also have personalized content provisions. They may also adapt intuition while on the flight to provide the users what they are looking for by noting user patterns.
- Augmentation of digital marketing with augmented reality
Augmented reality is a new page turned in for businesses. By emphasizing more on the interaction with customers in their chosen time and place will only help in developing a more loyal relationship.
This technology holds a good futuristic long term change that can be expected within the sector of digital marketing from Augmented Reality.
Also here are some statistics to help you better understand:
- The growing percentage of India’s digital marketing industry is at 45%.
- By mid-2020 digital marketing value will exceed the INR 260 Billion marks.
- By the end of the year 2021, in India, the digital industry will produce more than 25 lakh jobs.
These statistics are enough to prove that digital marketing holds a bright future.
Therefore, it is proven that in the time of digitalization, it is important for every business to adapt these technologies to stay updated and sustain in the technology driven world.