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Impact of AI (Artificial Intelligence) on Digital Marketing Future
In the 1940s and 1950s, there was some scientist who was discussing to form an artificial brain. But due to several ups and downs it took some time to come into existence, and then Artificial Intelligence finally boomed in the 21st Century when machine learning was introduced as a solution to several problems that were flourishing in various industrial sectors.
And today Artificial Intelligence is taking over the industries with its smart technology, not a single sector is left untouched. With time its impact on industries is growing and there is no way out there to look back, for AI and in this article, I will talk about the areas of digital marketing which are enjoying Artificial Intelligence and what impact AI will have over digital marketing in future.
But before all this first understand Artificial Intelligence
It is a machine that can mimic the skills and behaviour of humans. It can think, respond, and talk like humans. As mentioned in Wikipedia: “It is a branch of computer science that attempts to understand the essence of intelligence and produce a new intelligent machine that responds in a manner similar to human intelligence. Research in this area includes robotics, speech recognition, image recognition, Natural language processing and expert systems”.
Now here are the areas to see the impact of AI (Artificial Intelligence) on Digital Marketing Future.
Application of Chabot
The natural language processing and speech recognition AI technology is giving your customers a better experience. If a customer buys a product that has distinctive features- not easy for humans to operate normally without guidance. Then they will be in need of customer service which you can provide them on a one-to-one basis it's easier when you have fewer customers to serve.
But in the case of a large audience, this traditional way will not work out. So, these days’ e-commerce companies are using AI Chat bots that can serve a customer personally. Not only can this but have an interactive conversation with many at a time in their own regional language.
AI Chat bots are, therefore, saving your time, increasing the customer service time from limited hours to 24/7, converting your potential customers.
Experts are saying that in future Chat bots will be so effective in chatting that it will become difficult for humans to even recognize it.
Aesthetics in digital marketing
Visually appealing designs are important in digital marketing to capture the attention of your audience to create a lasting impression. As we know that human brains process images faster than the text. So, it becomes necessary for every digital marketer to create attractive designs.
And to develop something like this you will need a professional who can design your WebPages, site, ads with lots of money, and time charged.
But this problem of every marketer is made easier by AI technology
Lumen5 is an AI-powered technology that can design creative videos from your existing content. It supports you to turn a regular video into an engaging video. It provides you the feature to add background music and visuals to create engaging video effortlessly.
Another headache may be to create an effective website and if you are not a professional developer then it will cost you a lot. But for this also there is Wix- an intelligent website builder AI-based. It is the most innovative drag and drops website builder. With Wix editor, you can create your own professional website and can customize it. Also with Wix Artificial design intelligence, you can build a personalised website by answering certain questions.
Creation of customer profiles
Getting the right customer profile with all their needs wants and desires can be a little difficult for human brains. With AI these exhausting tasks become easier because collecting, analyzing, evaluating tasks is the best feature of AI. And in the future, this technology will help the marketers to have a deep understanding of their prospective customers' buying behavior, interests, spending habits. This AI technology leverages plenty of data and builds customer profiles instantly.
Create a content strategy
Normally a content writer does a lot of research and based on several assumptions it planes its next content. As we know AI technology can generate immense data in a fraction of time and that will support in planning a perfect content strategy. In the future, this will be helpful in saving time and creating more likable content.
Now you probably know what impact AI will create on digital marketing. We can expect that most of the work will get automated and some may also lose their job. But moreover, it will help in making the customer satisfied.