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3 Ways to Transform Your Blog into a SEO Machine
Blogging is the most powerful tool to communicate in the ocean of the Internet. It acts as a powerful voice through which you can drive people's attention to visit your page and if your content is relevant to them then this way it may also support you in earning people's trust.
Winning the battle of being the best among others is a difficult task. Even if you have high-quality content, it doesn't matter when you are not able to reach your audience or your audience can't reach you.
That's why it becomes the utmost importance of designing your blog in such a way that it fulfils the SEO purpose.
A Smart SEO strategy will create a route for your blog to get what it exactly deserves.
So, here are the three ways to transform your blog into an SEO machine
Make your blog mobile-friendly
According to market researches, mobile internet use is gaining popularity over the desktop and laptop. Moreover this data also highlights the fact that people prefer to spend their time more on mobile than over laptop or desktop.
That's why it has become extremely important for bloggers to create mobile-friendly blogs. You may already have access to such responsive themes or templates that can resize the data to the user's screen.
And if you make your blog mobile-friendly than it can assure that the data on the user's devices will optimize according to their screen size which in results will easily navigable, readable, and accessible.
Optimize Your Meta-Description
Your Meta description should work for you. As the name itself suggests, it should be descriptive and written in such a way that it encourages clicks. The above-mentioned line is enough to understand that there is a strong bond between grabbing a higher rank in SERP and a well-written Meta description.
That's why this short description of your blog will let you get more clicks by the time the user identifies the content, they were looking for on your page.
This way Meta description also provides a different way to advertise your blog and capture audiences.
Smartly design Meta description has a higher chance of getting click-through rates in the search engine result page. And click-through rates are one of the factors that have strong influences on search rankings.
Know the Right Way to Use Keywords
Do proper research of keywords as it will help you to improve your website presence over SERP. Try to find out those related keywords that have low competition but still people search for it and build your content around that keyword. This will help the search engines index your pages and include them in their results pages.
The most important places to include your keywords include the blog’s title, subheadings, and first sentence here you can also use long-tail keywords. In addition, the title tags and Meta descriptions of your blog page should include your keywords too.
You should strive to target 1 or 2 keywords with each blog post while utilizing long-tail keywords. These keywords are more targeted and place your content in front of the audience who’ll be more likely to need your services.
So, if you consider these ways then you can probably hit the range in the search engine result page.