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How to use Instgaram to promote your brand and drive sales
Instagram is becoming a favourite social media spot for billion of users. Every month there are 1 billion active users and every day there are 500 million users. I think this data is enough to understand that if you promote your business on Instagram then you can enjoy a great treat.
So, here I will be listed down the tips that you should follow to promote your brand and drive sales.
Set up a business account
Your personal account should be different form a business account. Because you can't mix up your photo feed on both. Your business account should have a link that will lead the customers to your site. You need to complete your profile and bio-add a consistent name of your business, logo, business address, business email ID, and other required information. If you skip this step then people won't know you. Also, you can add some catchy lines to make your bio look interesting.
It's your wish whether you want to spend money on buying followers for your Instagram account from a site like Instagrowing.
Post good content
Good content will always hold you to stand. Apart from buying some cheap likes and driving your attention to the sale. You should also work over your content. Focus on posting images that have high value and exposure with their locations because according to some data, posts with a location get 79% more engagement.
So, when you post good content then no one can distract you from having a tight grip on your customers.
There is also a user-generated content form of marketing where your customers share your products and services to others (if you can encourage them to share your product with their followers).
Also, don't forget that there are at least 60% of people who say they discover new products on Instagram.
Use hash tags
Hash tags provide some extra life to your posts. They increase your exposure to people other than your followers. You can make your own hash tags or can use some popular hash tags (branded one- 7 out of 10 Hash tags on Instagram are Branded).
Things will become easier for you if you invite some branded hash tags to promote your product.
Take help of contests
Instagram is a place where users can see your ad on Instagram feeds and stories without an awkward encounter like in others. Use this as an advantage to organizing a contest among your followers to drive more sales there you can provide the winners some goodies of your organization as a reward.
Post the pictures of winners with your products and don't forget to take their review and post it.
Approach Instagram influencers, celebs, ambassadors
You can approach the influencers, celebs, ambassadors to promote your product. Ask them to promote your product and services to them on their account with their followers. This is how your brand product will get an exposure to the huge audience who may convert into your future customers.
This will help you in increasing your follower and engagement rates on your account as well.
As you can see if you apply these tips to promote your brand on Instagram then it will definitely give you results by driving sales.
All these things to happen will take some time but will provide you great results.