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Complete beginner’s guide to SEO

SEO is the most basic and most important aspect of online marketing. This complete beginner's guide will guide you to learn and understand SEO.

What is SEO?

SEO stands for search engine optimization and it helps your business to get their presence online organically. Now there are several different search engines out there. You have things like Bing and Yahoo but 90 percent of searches are done on Google. So, that's what exactly we are talking about when we say search engines and basically, a search engine just goes out and crawl’s the web to find the pages and index them in a catalogue.

What is On-page Off-page SEO?

When you own a business online your website is your property. You take care of all the parameters, like how it will look? What it will communicate to the visitors? But when it comes to the search engine it evaluates your website on two aspects- Off-page and On-page.

On-page: - This is all about what your site conveys. It a practice of optimizing different parts of the website that directly affect the website’s ranking on the search engines. The most significant components comprise of Title tags, H1 tags, Alt text for images, page loading speed, internal linking, and Page content etc.

Off-page: - It's a way to increase your domain authority. To achieve it you have to get links from other relevant authority websites in your niche. Getting back links for your website is the most important to prove the authority among other sites. This signals search engine s that your website is a trusted resource for the people seeking answers.

White Hat and Black Hat SEO

White SEO refers to following all the guidelines of search engine rules. This may provide you results a little let but if you excel in this practice then it will never let you down with your expectations of getting ranked in SERP.

Black hat SEO is fooling the search engine with tricks to rank higher in the search results. These spammed techniques can work until your website gets penalized or the website being de-indexed (removed from search results) completely.

Now that you know what is SEO let' know about keyword research. At least four out of five users go online for any research. They will type any keyword or phrase on the search bar and this is when Google starts doing its work, by crawling through several indexed web pages. Then it lists down the most suitable pages in SERP which matches the keyword.

That is why keyword research is so much important. You should match your content with the keyword your viewers are trying to view. Your variety of keyword phrases should be directed to the precise type of traffic that goes through your website – web traffic that converts into paying customers.

Talking about the content, just incorporating the keywords, and writing a very short content won’t work. Search engines today give more relevancy for the business and consumers both. Thus developing the content just for Google won’t help. Make sure to write the content for users as well as for search network where it works more efficiently.