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Social media marketing - SEO Course Shahad - Internet / Online Marketing Training Institute in Shahad
How to Stay Creative with an SEO-Driven Content Strategy
SEO driven content strategy may lead you to those keywords or phrases that are unfriendly and to create content around them you may need the help of an expert who can let you drive smoothly and creatively. But in case you don't want to waste extra money on hiring the one then you can follow these simple tips to stay creative with an SEO driven strategy.
Call out the experts for their favour
If you don't have enough knowledge about any topic, or you do not feel comfortable writing it down. Then you can seek the help of experts-technicians from your related keyword. Call them up to have a meeting-record it, write down the main things, discuss the related areas, and then write your whole content. This way it may also arouse your liking towards that topic when it is more from the human angle. One thing to remember here is that it's in your part to develop a clear picture by fixing every single piece in the frame.
Interview the leaders
You can also mould the keyword with a related industrial leader perspective. Connect with these leaders; ask their stories related to that phrase. This will help you in finding the emotional essence in your content and will provide a direction to create engaging content.
When your content will be emotionally driven it may help you in attracting likewise audience and will support in keeping the content creative.
Create a human connection
When you write content always make sure whether your content can arouse any emotion in your readers or it will remain as formal content, more like a machine(with lack of human connection). To write creative content that can develop a connection with your readers then use the essence of the human angle. And the easiest way to find it is to write your content from the reader's point of view. Empathize with your reader, this way you can convert a boring content to an exciting one.
Engage your readers by asking the question, use interactive language, and define their motive behind the visit.
Make use of multimedia options
If your topic is not interesting than you can use images, graphics, videos to make your content more attractive as a result it may increase the traffic.
Even Google when crawls through the web page it also gives preference to multimedia components which may land you a position in SERP.
Engage with the readers in real
Take out a few minutes from your busy schedules to make your work life beat a little faster than ever. When you chat with your readers in real you actually realize what they need? What they are looking for? This way you can get an insight into your reader's perspective and you will be able to develop content with their point of view.
But always it is not possible to have one-on-one chat; in this case, you can use different tools social media apps (polls), Google forms to get plenty of data in one go.
Though it may get difficult to stay creative with SEO driven strategy, and also if you keep your focus more on creativity, then you might also get out of the track.