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Digital Marketing Trends You Can't Ignore
As the world is evolving at a high pace, advanced technologies are no longer far from this new marketing region. Now, companies can no longer survive with the old methods of marketing, they have to make some profound efforts to capture their audience which is no longer can be fooled with old marketing tactics.
There are some reasonable digital marketing trends that you can't ignore in 2020. These will help you in growing your business.
- Artificial intelligence
Most of the businesses in 2020 are aware of AI technology, but how many of them are actually using it; according to a survey only 23% of businesses have incorporated AI into processes and product/service offerings today. According to research firm Markets and Markets the AI market will grow to a $190 billion industry by 2025. If still, you are on the edge of deciding whether to use it or not then you are making a big mistake.
As soon AI will spread its wings in different areas like Basic communication, Product recommendations, Content creation, E-commerce transactions, Email personalization.
They are the AI-based software; it mimics the written or spoken human speech to simulate a conversation or interaction with a real person. With the upcoming chatbot trend companies are making use of it to automate the business processes.
Chatbots are helping in the way businesses are interacting with their customers.
It has been recorded that by 2020 there will be 80% of businesses that are expected to have some sort of chatbot automation.
- Conversational Marketing
It is a new version of personalized communication to approach your customers here you can involve your customers who visited your business. It facilitates a one-to-one, real-time connection between marketers and customers.
This helps in getting a piece of exact information about your customer. This is available at multiple channels. And it’s been proven as a successful way to use marketing to drive user engagement. It can also facilitate to increase your user base, builds customers loyalty, and nurture your revenue.
- Video marketing
Video marketing strategy is not new for the businesses but what has changed is how important video has become on every platform and channel. The last few years are evident enough to prove how video marketing has taken a new place and also it is successful in capturing a large audience.
Today, video is a universal business approach which has power to connect in conversational, actionable and measurable way.
Watching product videos before making a purchase is a new habit acquired by most of the customers even 70% of businesses say that video has improved their conversion rate.
- Social Messaging Apps
Social Messaging Apps help send personalized messages to your customers, solve their product-related issues, and a lot more. Some statistics show that around 10 billion messages are sent between people and businesses on Face book Messenger every month and WhatsApp has 1.6 billion active users and 55 billion messages are sent via every day.
61% customers say that they appreciate personalized messages received from the companies. In addition, people expect businesses to have a presence in messaging apps because it’s a direct and easiest way to interact with them.
So, here you have some listed digital marketing trends that can assist you in ruling over the market if you use them wisely.