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Reasons Why Remarketing Is Extremely
What is Remarketing?
Remarketing is a precise way that allows you to reach those customers who made an immediate visit to your site for purchase or any inquiry. Whenever a customer visits your website they are notified by a special cookie that allows you to display your ads online which will be visible to them. This way it provides you an opportunity to drive them into action.
How does it Work?
Let's take an example of Flipkart, many visitors browse through their site for different products. But, some of them will purchase while others may take leave without any purchase. Knowing this; those visitors can be their potential customers. So, Flipkart will tag them as “site visitors”.
As a result, this will allow Flipkart to deliver an advertisement to the tagged “site visitors”. With this, you can also create groups of customers based on the page they visited this will help in showing them more relevant ads which in turn up the site visits.
1. Stay Engaged with Your Target Audience
About 49 percent of visitors browse through your site for at least 2 -4 times before converting and 96 percent of people leave your site without converting. To handle this situation remarketing will assist you in turning the tables and getting leads back to your site.
2. Increase Brand Awareness
Many brands are using remarketing as a powerful tool in creating brand awareness among customers. 43% of companies are using it as a tool in establishing new gateways. It is helping them in raising brand recognition and awareness. Remarketing helps you in creating awareness among your customers at the initial stage of conversion and will bring authority on your product. As soon as you can establish control over your visitors they will be back to you when they are ready to make a purchase.
3. Increase Conversions on your Website
Several brands use remarketing as a tool to gain more customers and there are at least 55% of companies who do so. With the help of remarketing you can also get your customers back by showing them advertisements on news websites, blogs, and articles. Remarketing provides you with a feature, to create customized messages which will prove to be essential in attracting visitors to revisit your website and complete the purchase.
If a customer visits your site for more than two times then they are more likely to convert as they are already familiar to your site.
4. Attract your Competitors’ Customers
When a customer has visited your site or search for a particular keyword. In this case, with remarketing, your ads pop on their browsers and help you in targeting those who are highly affiliated with you and your competitor's products. 12% of companies use remarketing to target your competitors’ customers.
As it is said, "Great characters make great stories" likewise to develop a huge customer base you need to create great marketing strategies.
Remarketing assists in reaching your target audience, directing conversion rates, and improving sales volume.