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How to Tell Your Brand Story on Instagram
As Instagram continues to evolve at a rapid-fire pace, anyone can observe frequent endorsements to make your business stand out by telling its brand story. Everyone loves a great story, and that mindset doesn’t change for what people read on Instagram.
Although a brand story can be conveyed in several ways. If you got the right content it becomes easier to communicate.
Instagram as a place to communicate is providing different features through which you can share your brand story.
Here are some ways to use Instagram to tell your brand’s story:
- Show people, you understand their unique problems
It's difficult to convince different customers with the same message and emotion. You should always find out what exactly your customer needs when you are selling multiple products that have multiple solutions.
And social sharing is about the conversation, not sales. Instead of just endorsing your product or service, try to determine common aspects between what’s expressive to your brand and fascinating to your followers.
- Let your followers do their respective contribution
You must have seen some fans of celebs that generate content for their favourites. And celebs repost it in their stories or feeds. This not only makes the fans happier but it also motivates them to do more reliable efforts. You should also use this trick. Repost the posts, videos, which are user-generated, like it, comment on it and even follow some and be sure to recognize your best and most loyal followers.
- Engage customers with your work
You can make small clips of daily routine work, your client's reviews, your partners, workers, everything which you think is important to show about your brand to your customers.
Most of all have fun and try not to make your posts look like advertising. Instagram is all about photography and being #Artsy, so have fun and be original with your posts.
- Measure your success
You can check whether your efforts are actually giving you results or not. You can do it through various metric measuring tools.
- Decide who you are as a brand
Finding your brand's behaviour is the step to successfully conveying that image on Instagram. It can also support the best approaches and elegances to make your visual voice boom with your audience. You can experiment with a different photo and video styles to promote special offers, new products, or upcoming events.
6. Get personal when telling your brand story.
Be sure to avoid generic posts on Instagram. Every post should be somehow branded with your colours, logo, or similar. They should also be written in your voice. Your audience should be able to recognize your business and brand through each post.
Include posts to include real people who work in your office.
Instagram purely focuses on visible content. You can't achieve anything without creating engaging content.
By maintaining balance in your style, color format, and creative expression, you can take advantage of this unique opportunity to tell your brand’s story and humanize your business.