Digital Marketing Trends to Follow In 2022

The digital marketing process is the marketing of your product on a digital platform. Digital marketing help to promote your product or services online. It has changed in the last few years especially because of social media channels. As it is growing in popularity among the user’s companies who want to reach their target audience with new trends popping up every day. Keeping up with what works for business cannot be easy. In today’s world where almost everything is online it is as necessity to have an online presence and for that we need an Read More …

The important role of Digital Marketing in Today’s Era !

In Today’s era everyone is using smartphone on daily basis to communicate, sending mails, messages, browsing things on a Google and so on. Digital Marketing is a very good platform where you can showcase your business, products, services through online medium such as social media, email, displaying ads on website, Blogs. You can also do SMS marketing and whatsapp marketing. By enhancing the skillset one can perform the marketing digitally and they generates leads, conversion and reach their prospective audience for their business. Digital Marketing allows you to target the specific audience rather than the Read More …

What is Ethical Hacking? Is it a Right Career Choice in 2020?

What is hacking? Hacking is the process of entering in anyone system legally or illegally. A hacker can access all the data of any system by attacking the sensitive loose points. After that they can change the data, steal it or repair it, depends on their intention. A hacker plays with the psychology of people. They use malware to hack the system. They send a coded file containing some bugs by mail or by any medium and when anyone clicks on this, their system being hacked. This is one of the techniques of hacking. There Read More …

What are the Dos and Don’ts of Digital Marketing for SMEs?

The very reason behind the downfall of a company is not because they sold a faulty product, instead of which they could not get attention to the market and sell it. Not just for all the enterprises, but this is also applicable for SMEs where people start with very small capital. With the digitalization of India in the recent few years, the market is currently booming. It has also been estimated that by the end of 2020, almost 700 million people will come into the mobile platform. Such a plethora of opportunities can’t be overlooked Read More …

How hashtags have taken a major place in marketing strategies

We all know by now that Hashtags plays a very significant role in marketing strategies. It is one of the best ways to pull out customers from general audiences. But for those who don’t know about the true applications of hashtags, there is a brief introduction on what exactly they are. What are Hashtags? First introduced on the Internet Relay Chats (the ancestors of today’s social media), hashtags gained a lot of popularity since then. The first implementation of hashtags was done on Twitter for the ‘tweet chats.’ Basically, hashtags are words or group of Read More …