What are the Dos and Don’ts of Digital Marketing for SMEs?

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The very reason behind the downfall of a company is not because they sold a faulty product, instead of which they could not get attention to the market and sell it. Not just for all the enterprises, but this is also applicable for SMEs where people start with very small capital.

With the digitalization of India in the recent few years, the market is currently booming. It has also been estimated that by the end of 2020, almost 700 million people will come into the mobile platform. Such a plethora of opportunities can’t be overlooked at any means.

Here is a list of some of the dos and don’ts of digital marketing for SMEs which are worth noting for:

Things that Needs to be Done

  • Create Your Own Website: 

    The very first thing that small businesses must have is their own website. It is very important to understand that websites are the key to attracting audiences and turning them into potential customers. Instead of investing your resources on a fancy one, you can just provide some of the basic information about your company and product.

  • Use Hashtags: 

    Social media is the key to your success and hashtag is the only weapon you have got in your hand. With the use of proper hashtags and connecting with social media influencers from your own niche, to promote your products.

  • Use Original Contents: 

    You can always get started with a blog that can complement your website. One more thing, make sure to use original contents for your blogs. The internet is being flooded with plagiarized contents and Google can certainly find out such unethical behaviour. Consistently uploading original contents can bring you up in the search results so that new customers can always find you.

  • Explore with Your Humour: 

    While starting out with your contents, always make sure to add a spice of humour to it. In this way, you can grab the attention of new visitors and have a better chance of turning them into potential customers.

  • Carry on with Your Experimentation: 

    One of the best things about digital marketing is that you can always try out new methods to attract customers. Certainly, try out posting advertisements on different social media platforms, engage on Reddit and answer some questions on Quora. There is a whole new world of possibilities out there in the market.

Things that are Needed to be Avoided

  • Don’t Let Your Emotions Run Wild: 

    It is the first and foremost thing that one needs to keep in mind while starting out with digital marketing. Emotions are good, but when you are affected by frustration and anger, don’t let it ruin your chance to flourish in the future.

  • Don’t Go Social Media Hopping:

    While social media might be intimidating at the beginning, managing different social media accounts, single-handedly can sometimes turn out to be deadly. Unless you have a dedicated social media team for different platforms, try to stick to the one that works best.

  • Be Punctual:

    Being a small business comes at its low cost. So, whether you are communicating with your client or customer, make sure to do it in a timely manner. While large corporates can get away with it, there is a higher chance of creating the wrong impression.

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